General Manager - Littleton, CO

School of Rock, LLC is the original performance-based, interactive music school founded in 1998 in Philadelphia. With almost 200 schools, and a strong internationally recognized brand, School of Rock is the largest after-school music education provider. Our mission is help kids rock their worlds.


The General Manager (GM) runs the show from ACDC to Zappa creating a safe and cool environment for students to achieve their musical and creative potential. We want as many kids as possible to have the opportunity to experience the magic that is School of Rock. Our GMs help us bring that commitment to life.

The GM is the primary owner of the relationship with our students and parents. Success is achieved by delivering in each of the following.

  • Provide an exceptional musical education experience for students delivering strong engagement with each child

  • Delight customers, build excellent customer relationships, deliver superb customer service and maximize student recruitment

  • Partner with the school Music Director to help them deliver an excellent music education program including the recruitment of exceptional music teachers and identifying iconic music venues

  • Lead and inspire yout team to high levels of engagement, capability and commitment

  • Deliver through management of educational KPIs and discipline around business KPIs

The GM reports to the Director of Company School Operations.

Customer Relationship Management

  • Primary owner of creating an amazing student experience.

  • Document and communicate student experience to parents and community.

  • Achieve high student retention.

  • Communicate regularly with parents sharing updates on school events and activities.

  • Interact with students to make certain their needs are being met.

  • Oversee student attendance to lessons, rehearsals and concerts. Communicate absences to parents.

  • Personally handle and resolve all customer relations issues.

  • Engage in music community outreach to provide guest artist opportunities for clinics and residencies.

School Management

  • Be visible to and interact with your customers during school operating hours.

  • Manage daily teaching schedule for peak efficiency and maximum profitability.

  • Facilitate proper maintenance of school and equipment.

  • Maintain attractive merchandise displays, keep accurate inventory and minimize damaged goods.

  • Open the school punctually according to local hours of operation as approved by the DO.


  • Manage staff including performance management and compensation.

  • Deliver high employee engagement.

  • Coach, develop, and retain team members.

  • Coordinate new hire process, on-boarding, and training.

Show Production & Management

  • Manage and communicate rehearsal schedule.

  • Produce shows according to Operations Manual Guidelines.

  • Oversee all aspects of the show ensuring proper staffing, stocked concession, display for merchandise and promotional material, supervision of student performers and appropriate cash controsl for ticket booth.

Financial Management

  • Assume total responsibility for the School’s Performance.

  • Review and analyzie regular reports on school’s profit and loss with the goal of maximizing revenues and keeping expenses within budget.

  • Responsible for strictly managing labor costs against budget forecast.

  • Responsible for customer billing, collections and staff payroll.

  • Meeting enrollment goals ensuring the school’s financial success.

Marketing, Sales and Promotions

  • Handle inbound leads and maximize conversion of leads to new students.

  • Facilitate tours to prospective students and parents to sell enrollment.

  • Conduct ongoing grassroots campaigns to increase student enrollment.

  • Manage ongoing marketing to prospect list in partnership with Corporate Marketing team efforts.

  • Effectively promote shows/concerts with advertising, flyers, direct mail and other marketing.

Key KPIs

  • Educational KPIs: enrollment through trial/first lesson, ongoing communication of the learning experience to parents and students, performance program mix, student retention, challenging shows, House Band and AllStars promotion, NPS

  • Business KPIs: response time to leads, conversion rate, labor %, make-ups, billing, AR, pricing, promotion

Candidate Requirements

  • 6+ years experience in marketing, sales, and/or customer service environment

  • Excellent customer service and relationship skills

  • Significant experience recruiting and managing staff

  • Strong business acumen, preferably experience running a small business

  • Finance experience or prior P&L responsibility

  • Excellent communication skills

  • Exercise skill in diplomacy in all relationships

  • Proven problem solving skills

  • Resourceful in creating timely solutions for unexpected issues

  • Ability to maintain composure under all circumstances

  • Ability to negotiate and influence

  • Collaborator who works well across diverse populations

  • Strong work ethic, integrity, and leadership skills

  • Resourceful and innovative

  • Experience and interest in working with children

  • Passion and/or interest in music and the arts highly desirable

**For consideration please include a cover letter summarizing your qualifications for this role along with your resume.** It is the policy of the School of Rock to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. School of Rock complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.School of Rock expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of School of Rock's employees to perform their expected job duties is absolutely not tolerated.

Required education:

  • High school or equivalent