Over three centuries ago in the Italian village of Salle, a small group of D’Addario's (da-dairy-ohs) sat around trying to figure out how to make musical strings out of sheep guts. Today, their descendants are running the largest musical string company in the world, churning out over 400,000 strings per day, making D’Addario “The First Choice” – and don’t even get us started on the other cool music accessories from Planet Waves. All the straps, cables, and other tools you need to be the rock star you always knew you were. or