Youth Enrichment Brands is launching the Generation Real Project, our commitment to rebuilding the real-world experiences that give children confidence, resilience, and joy. The initiative launches with insights from the Youth Enrichment Brands CEO Rob Price, a founding consortium of like-minded youth organizations, and a partnership with child development experts Erica Komisar LCSW and Jennifer Breheny Wallace.
Youth Enrichment Brands CEO Rob Price offers powerful insight into the dual epidemics of digital distress and "toxic achievement culture". Rob, Erica, and Jennifer provide expert knowledge and resources to remap your child's healthy enrichment to support development in a variety of healthy ways.
School of Rock is proud to be a part of the Generation Real Project. "At School of Rock, we don't just teach kids to play music - we give them a reason to show up, in person, for themselves and for each other," said School of Rock President Stacey Ryan. "I've seen it change kids who came in convinced they didn't belong anywhere. That's the antidote to the isolation so many families are describing right now."
Read Rob's complete, education-based philosophy on the Generation Real Project - Reclaiming Childhood in the Digital Age, supported by Youth Enrichment Brands - School of Rock, i9 Sports, SafeSplash Swim School, and US Sports Camps.
The Generation Real Playbook
In addition to the full Generation Real Project article, the new Generation Real Playbook will serve as a practical guide for families to reclaim real-world childhood.
With more to come, the first sections of the Playbook are now released to provide immediate valuable content for families in a variety of situations.
Generation Real Essential Reading List
The first section of the new Generation Real Playbook is the Generation Real Essential Reading List. Real-world childhood doesn't just happen anymore. It takes intention and the right information. Our curated reading list gives families a place to start. Eight books, across four themes with one clear conviction, all recommended by child development experts Erica Komisar and Jennifer Breheny Wallace, and Youth Enrichment Brands CEO Rob Price.
Generation Real Activity Finder
The Generation Real Activity Finder is a practical three-page parent guide on finding the right real-world activity for their child. This guide walks parents through the process of finding real-world activities that are right for their specific child. It covers how to build a wide list across four developmental domains, how to have the conversation with your child, how to introduce one activity at a time, how to spot whether something is resonating, and how to handle it honestly when it isn't.
Last Modified August 27, 2026