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Leadership Team

Meet the team that combines business savvy, a passion for music and a drive to help franchisees succeed. Our leaders are a group of experienced franchise executives who are either musicians themselves or deeply passionate about music and music education.

President & CEO Rob Price
Rob Price
President & CEO
Rob joined School of Rock as the President & CEO in 2017. Prior to School of Rock, he served as President of Edible Arrangements, which integrated an online business and 1,300 franchised stores worldwide. Before that, Rob was SVP, Chief Marketing Officer at CVS Health. He has also held executive roles at Wawa Food Markets and H-E-B Grocery. Rob earned an MBA with the highest academic honors from Harvard Business School and graduated with a BS in Applied Economics from Cornell University. He was a visiting professor at the University of Pennsylvania’s Wharton School and was a Henry Crown Fellow and Richard Braddock Scholar at the Aspen Institute. Rob's favorite musical artists include Steely Dan and Green Day.
Chief Operating Officer Stacey Ryan
Stacey Ryan
Chief Operating Officer
Stacey joined School of Rock as an Independent Consultant in 2015 and worked her way up the ranks, from VP of Operations to Chief Operating Officer, in 2019. Stacey oversees the day-to-day administrative and operational functions of School of Rock worldwide. After graduating from Rutgers University, she began her career in education at Huntington Learning Centers, where she grew her center and region into the top performer in the nation. Stacey then developed and implemented a new department within Operations at Goddard preschools. Here she redefined quality, raised standards and drove results by implementing operations to support and grow the top and bottom locations. Even as a child Stacey was always passionate about music. Her enthusiasm for music and commitment to childhood education drives her success at School of Rock. Stacey's favorite musical artists include The Beatles, The Struts, and Rodrigo y Gabriela.
Chief Innovation Officer Sam Dresser
Sam Dresser
Chief Innovation Officer
Since joining School of Rock in 2013, Sam has held various roles, from overseeing technology and the help desk team to now ensuring that all of our music programs, curricula, and teaching tools are world-class as our Chief Innovation Officer. Sam plays an integral part in crafting the roadmap to School of Rock's patented curriculum and leads projects that execute on that vision. While pursuing his music degree in Jazz Studies at DePaul University in Chicago, he began working at Apple retail stores. After completing his degree, Sam spent almost 10 years at Apple focusing on customer experience, management, and training. He grew up in a musical household, has always had a passion for music, and has been able to bring all of his passions together at School of Rock. Sam's favorite musical artists include Sonny Rollins, Foo Fighters, The Beatles, and Stevie Wonder.
Chief Development Officer Tony Padulo
Anthony Padulo
Chief Development Officer
As School of Rock's Chief Development Officer, Tony oversees School of Rock's global franchise sales and real estate efforts, as well as managing our New School Opening efforts, franchise renewals, and resale programs. With over 40 years of experience in Franchise Development, Tony has served in various leadership positions during his 22 years at Dunkin’ Brands, including leading international development for 10 of those years. During that period, Tony launched Dunkin’ Donuts and Baskin-Robbins in excess of 30 new countries. Tony has also served as EVP, Global Development for BrightStar Care, the premier in-home care provider, VP of Franchise Development for Goddard Systems, and Senior VP of Development at AAMCO Transmissions Inc. He has also had senior development roles with BP Oil, and ReMax Realty, one of the leading real estate companies worldwide. A graduate of Loyola College in Montreal, Canada, Tony came to the US in 1987. Tony's favorite musical artists include Tina Turner, Adele, Fleetwood Mac, and Alicia Keys.
Vice President of Marketing Alexandra Kendall
Alexandra Kendall
Vice President of Marketing
Alexandra joined School of Rock at the beginning of 2020 and is currently the Vice President of Marketing. She is responsible for the company's marketing strategies both domestic and international, leading a passionate and data-driven team. Her team provides a comprehensive brand support system, helps craft local-level marketing support for individual schools, and works with Franchise Development to grow the brand's footprint. Before joining School of Rock, Alexandra built a world-class digital marketing presence and infrastructure from the ground up at the Fortune 500 homebuilding company KB Home. She is a classically trained vocalist with a performance background that includes a bluegrass band and regional opera houses. Alexandra's favorite musical artists include Gary Clark, Jr., Rolling Stones, and The Dip.
Vice President of Information Technology Eric Schmidt
Eric Schmidt
Vice President of Information Technology
Eric currently serves as School of Rock's Vice President of Information Technology, overseeing technology and the technical support team. Prior to joining School of Rock, Eric spent over 20 years in the medical device industry, focusing on Information Technology and Business Intelligence. Most recently, he served as the Director of Information Technology and Director of Business Intelligence/IT Applications for Arjo ($870M) and Getinge ($2.5B). Eric holds a BS in Network and Communications Management and graduated summa cum laude from DeVry University. Eric’s passion for music started when he was 10 years old and grew into a love for both musical performance and luthiery. In his free time, he enjoys building exact replicas of iconic rock guitars. Eric's favorite musical artists include John Mayer, Metallica, Rival Sons, Dead Sara, and many old-school blues guitarists.
Chief Human Resources Officer Mary Connor
Mary Connor
Chief Human Resources Officer
Mary joined School of Rock in 2017 and currently serves as the company's Chief Human Resources Officer. Mary oversees the strategic Human Resources planning for School of Rock and leads all of the people functions of the organization. Prior to School of Rock, she was a Director of Human Resources at CVS Health. Mary has also worked for Cox Communications, Gap, Inc., and other retailers. She has over 20 years in HR, but has also had hands-on experience managing retail operations, and understands what it’s like being on the front lines of running a business. Mary has a BA in Psychology and Management, HR Certification, and a MA in Human Resources and Labor Relations from the University of Rhode Island. Mary's favorite musical artists include the Dave Matthews Band, Melissa Etheridge, Taylor Swift, Pink, and John Mayer.
Chief Financial Officer John Cappadona
John Cappadona
Chief Financial Officer
John is the Chief Financial Officer, and comes to School of Rock with extensive experience building and leading high-performing finance teams in a range of industries. John oversees the financial activities of the organization, directs the preparation of current financial reports and summaries, and creates forecasts predicting future growth. Prior to joining School of Rock, he was the Vice President of Finance at Sentient Jet, a leading private aviation company, where he was responsible for the Accounting and Finance function. Before that, John was the Director of Financial Planning and Analysis at the W.B. Mason Company, where he built the function. He has also held key financial positions at Olympus, Boston Scientific, and several additional established companies. John received his BA in Finance from the University of Massachusetts, Amherst, and his MBA from the F.W. Olin School of Business at Babson College. John’s favorite musical artist is Bruce Springsteen.
Vice President of Finance Dorothy Moyer-Hoffman
Dorothy Moyer-Hoffman
Vice President of Finance
Dorothy joined School of Rock in 2018 and currently serves as the Vice President of Finance. She oversees the Financial Planning and Analysis and Accounting Departments, with responsibilities ranging from financial reporting to forecasting for future growth. Prior to School of Rock, Dorothy worked in the pharmaceutical and retail industries with various roles in both FP&A and Treasury. She also worked at Ernst & Young and Grant Thornton with roles in Business Valuation. Dorothy holds an MBA from the Tuck School of Business at Dartmouth College and a Bachelor of Science from Cornell University, and is a CFA Charterholder. Dorothy's favorite musical artists include The Beatles, Keith Urban, The Eagles, Kenny Chesney, and Miranda Lambert.
Vice President of Operations Jim Love
Jim Love
Vice President of Operations
Jim joined School of Rock in 2006, serving as General Manager/Music Director for one of the original Philadelphia-area locations. In 2018, he moved into the role of Director of Operations. In addition to managing the 7 company-owned schools and providing support to the 44 franchise units in the Northeast, he served as Master Franchise support to Brazil and Latin America, as well as directly supporting School of Rock’s franchisees in Australia and Canada (Ontario). Jim now oversees the administrative functions of School of Rock’s domestic operations. Jim holds a degree in Music Education and has been a professional musician and educator for thirty years. His favorite music artists are Led Zeppelin, Rush, the Misfits, Ghost, and Miles Davis, plus a special nostalgic affinity for KISS.
“Exceptional customer satisfaction begins with team engagement."
- Rob Price, CEO
Propelling substantial growth both domestically and internationally for the brand, School of Rock CEO Rob Price was recognized as one of Global Franchise Magazine's 20 Exceptional Franchise Leaders of 2021.


You can call us at 877-556-6184 to learn more about your School of Rock franchise opportunity or fill out the form on this page to receive our Franchise Information Report, which includes more in-depth information on our business model and the franchising process.

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We are a growing, passionate community dedicated to enriching lives through performance-based music education. We develop music creativity and proficiency within a culture of belonging, collaboration and optimism, all the while maintaining the highest ideals of safety and integrity.

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Our commitment to enriching lives goes beyond the walls of our schools via partnerships with a variety of organizations around the world supporting music education, music artists and venues, and our neighborhoods. We're passionate about making a positive impact not only in the lives of our students but also in our communities.

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We have formed relationships with some of the top entertainment and music industry and gear brands in the world - leveraging each other's offerings to deliver a truly unique and rewarding experience to our students.

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School of Rock is a part of Youth Enrichment Brands (YEB), the nation’s leading youth activities platform, offering camps, leagues, classes, schools and other programs. YEB companies provide fun, enriching experiences to over 950,000 children each year around the world.

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