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IN THE PRESS

Donner Collaborates with School of Rock to Bring Exclusive Experience to Music Learners

Donner has forged a strategic partnership with the world’s most revolutionary music education brand, School of Rock, aiming to enrich the learning experience for young musicians. This collaboration is set to provide over 65,000 global music students from the School of Rock community with the ability to purchase quality, affordable musical instruments from Donner.

“Donner, like School of Rock, is passionate about enriching lives through music and inspiring the next generation of musicians. Donner joins the impressive list of musical instrument manufacturers in School of Rock’s GearSelect® program, an exclusive program where students can buy new musical instruments and music gear directly from their local school to help them on their musical journey,” said Sam Dresser, Chief Innovation Officer at School of Rock. “We believe that our entire community, from our expert music instructors to our talented students, will love the quality and overall value of Donner instruments, gear and accessories. We also have plans to work with Donner on unique products and programs designed specifically for School of Rock.”

The partnership between Donner and School of Rock was officially announced at School of Rock Overdrive, the brand’s global convention, which was held from May 1st to May 3rd in Nashville, TN. The announcement was met with enthusiasm as the partnership promises to deliver an exclusive musical experience to music learners. 

During the convention, Donner outlined the strategic cooperation plan to the School of Rock community, including company-owned and franchised locations, and reached exclusive partnership agreements for community activities and customized gear projects with selected core franchise stores. This collaboration will pave the way for further brand activities, including custom summer camps and top student cooperation projects.

Amber Xu, Brand Director of Donner, shared that this marks the first instance of Donner engaging in a deep, strategic partnership with a chain music education institution. Donner aims to extend its reach to more music enthusiasts through such collaborations, supporting every individual's musical dream.

School of Rock students performing at the Donner booth

About Donner

Since 2012, Donner has been committed to creating innovative, enjoyable, and aesthetically pleasing musical instruments to both entry-level and advanced musicians. This is what drove Donner to pioneer its mini pedals, which have brought the joy of musical performance to people across the world. Relying on its strong R&D team, Donner has become well-known for its high-quality and innovative musical instruments and accessories. Donner’s musical instruments deliver the reflections, ideas, and values of the player.

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