School of Rock announced the grand opening of its first location in Uruguay, opening April 30, 2025, in Montevideo. This milestone marks the brand’s entry into its 16th country, further fueling a year of dynamic international growth and expansion.
Located at Bulevar España 2603 in the Pocitos neighborhood, the nearly 300-square-meter facility will include five rehearsal rooms, nine individual lesson rooms, and shared spaces designed to inspire creativity and community. The school’s design is led by renowned Chilean architect Enrique González Barrenechea, who has helped shape the School of Rock experience throughout Latin America.
The expansion into Uruguay is spearheaded by Matías Puga H., the Master Franchisee for Latin America and the United Kingdom. In November 2023, Matías signed a Master Franchise Agreement encompassing Argentina, Uruguay, Bolivia, and Ecuador. Since becoming a master franchisee, Puga has opened over 15 School of Rock locations across Chile, Peru, Panama, Colombia, and Mexico.
“Uruguay has incredible potential for this business,” said Puga. “Uruguay’s passion for music and rock, combined with the exceptional talent of its musicians, creates the ideal environment for School of Rock.”
“Uruguay has incredible potential for this business. Uruguay’s passion for music and rock, combined with the exceptional talent of its musicians, creates the ideal environment for School of Rock.”
The opening in Uruguay follows several key milestones for School of Rock, including the celebration of its 400th location earlier in 2025 in Reno, Nevada, and the signing of a Master Franchise Agreement in Germany to further expand into Europe. School of Rock now teaches more than 70,000 students worldwide.
“There is a global need for more spaces that foster cultural development and real social connection,” added Puga. “At School of Rock, we don’t just teach music —we build community and collaboration across our global network.”
The Montevideo school will offer the full range of School of Rock programs, providing students of all ages and skill levels an opportunity to grow as musicians through School of Rock’s patented performance-based methodology. Plans are already underway to open additional locations in Uruguay, with a second school anticipated in Montevideo’s Carrasco neighborhood and a third envisioned in Punta del Este.
“Our expansion into Uruguay is another exciting step forward as we continue to grow School of Rock’s global footprint,” said Stacey Ryan, President of School of Rock. “We’re proud to continue our partnership with Matías Puga, whose long-standing dedication to our mission and impressive track record of identifying outstanding partners has been instrumental in our international growth. Following the opening of our 400th school and the signing of a new master franchise agreement in Germany, we’re more energized than ever to bring the transformative power of music to students around the world.”
