Youth Enrichment Brands (YEB) announced today that it has acquired School of Rock, the leader in performance-based music education.
Backed by the Atlanta-based Roark Capital, YEB is the nation’s leading youth activities platform. With School of Rock, YEB is adding industry-leading music education to the best-in-class youth camps, sports leagues, and swim instruction its platform currently offers. School of Rock has taught hundreds of thousands of students around the world to play music through its patented School of Rock Method. It is a rapidly growing international franchise with more than 500 schools open and in development across 15 global markets.
School of Rock has a proven track record of delivering strong results for its franchisees. School of Rock was recently awarded the Grand Champion of the 2023 Global Franchise Awards and was named to the Franchise Business Review’s fourth annual “Culture 100” list, which recognizes the top 100 franchise brands based on franchise culture.
"As the leader in the music education space, School of Rock fits seamlessly with our other category-defining brands,"
“We’re thrilled to add School of Rock to our Youth Enrichment Brands platform and help support its next chapter of growth,” said Justin Hoeveler, CEO of Youth Enrichment Brands. “As the leader in the music education space, School of Rock fits seamlessly with our other category-defining brands. Rob Price, the leadership team, and the company’s dedicated franchisees have built a differentiated and thriving business that will greatly contribute to our mission of helping every kid discover and develop lifelong passions.”
With its strong history of serving franchisors, YEB is well-positioned to support School of Rock with strategic guidance, added resources, and a complementary customer set for enhanced marketing opportunities.
“Joining the Youth Enrichment Brands platform will accelerate the achievement of our ambitious long-term objectives,” added Rob Price, President of School of Rock. “The passionate School of Rock community will benefit from YEB’s best practice sharing, cross marketing, and broader scale. Most importantly, we are joining an enterprise that shares our commitment to transforming the lives of customers, franchisees, and team members.”
"Most importantly, we are joining an enterprise that shares our commitment to transforming the lives of customers, franchisees, and team members."
YEB now connects and supports a network that includes School of Rock, i9 Sports, the nation’s largest multi-provider of youth sports leagues, Streamline Brands, the world’s largest operator and franchisor of swim schools, and US Sports Camps, the official provider of Nike Sports Camps. The YEB network now serves more than 950,000 kids annually.